The objective of this project was to develop a low-budget campaign for a non-profit organization encouraging people to donate to it. This campaign is for the Loveland Foundation, an organization that provides therapy support for Black women and girls. After discovering this organization, I was incredibly inspired by its purpose. For this campaign, I wanted it to be uplifting, encouraging people to donate to help a Black girl achieve her dreams, be successful, and thrive. This led me to develop the tagline, “Show Up For Her.”