Bite is a fictional streaming platform that allows its users to stream movies, TV, and music all in one place. For this project, I was tasked with developing the app’s branding, as well as creating a guerilla campaign to invite users to the app, which was required to incorporate augmented reality. For the branding of Bite, I wanted to play off of the sound of the word itself. “Bite” has a short, sharp sound, so I wanted that to come across in the overall design. I communicated this concept with bright colors combined with black accents for a bold contrast and lightning bolts, specifically three to represent movies, TV, and music all in one platform. The main element of the guerilla campaign is an Instagram filter, which would be able to interact with large posters displayed around major cities. With the filter, users can scan these posters with their back facing camera, then receive a quote from some of the content that would be included on the platform. With their front facing camera, they can also receive recommendations for content from the app.